Small Business Website Marketing
Home » Small Business Website MarketingYou need a clear understanding of the words and phrases that people use when thinking about and therefore searching for your product or service. This is fundamental to getting quality traffic from your small business website marketing. To be thorough you should begin with a brainstorming process to identify these words and phrases that includes not only the way you think about your product or service but also how other people might think about it. This is very important because oftentimes, an entrepreneur is a subject matter expert and/or has spent a long amount of time thinking about their product/service. This level of deep understanding will shape the way you would search on the Internet for the product/service. You might use certain industry jargon or simplified ways of description. Your customers on the other hand are probably not nearly as expert in the topic and are bound to use much less sophisticated methods to think about and therefore search for your product/service. You need to understand this an make efforts to capture the way that your prospects would search.In the brainstorming, you need to think outside of the box and realize that different people will think about your product or service in different ways. Therefore, you need to identify the variety of ways that prospects would search for you using different words and phrases. People will come up with a wide variety of ways to search for the same product. The more ways that you can identify that people search for your product or service the better you will be able to build your website and buy keywords that reflect what people type in when they search. A good way to start is by brainstorming the ways that people might search for your product or service by yourself. Then ask friends and associates for their ideas of how someone might do the search. Be sure not to affect their ideas by asking them, “based on what you know of my product/service what words would you use to describe it?” “How would you specifically search for it using a search engine?” In addition, to this type of brainstorming, there are a number of great tools available to you on the Internet. These tools provide a combination of feedback based on actual search traffic data from the search engines and information that will provide similar concepts such as synonyms and related terms.
|
